India’s alcohol landscape is evolving faster than ever—and 2025 is shaping up to be one of its most exciting years yet. From experimental Indian single malts matured in rare Japanese wood to playful ready-to-serve shots and globally loved liqueurs finally arriving on Indian shelves, the country’s alco-bev scene is buzzing with innovation.
Whether you’re a seasoned whisky collector, a cocktail enthusiast, or someone who simply loves discovering what’s new, these new alcohol launches in India deserve a spot on your radar before the year ends.
1. DŌAAB Expression 02: The Old Man & The Blossom
DŌAAB Expression 02 is not just a whisky—it’s a cultural conversation between India and Japan. Crafted in Rajasthan using Indian six-row barley, this Indian single malt is matured in rare Mizunara oak casks sourced from Hokkaido. It’s the first Indian whisky ever aged in Mizunara, with only 500 casks in existence.
Inspired by a Japanese folk tale, the whisky offers delicate floral notes, soft vanilla, gentle spice, and an elegant, lingering finish. Familiar yet intriguingly exotic, this bottle is a must-have for collectors and connoisseurs alike.
Price: Starting at ₹3,500
2. Cabrón Destilado de Agave
If traditional tequila feels intimidating, Cabrón is here to change the mood. Launched by the award-winning Maya Pistola team, this agave-based spirit is built for fun—shots, cocktails, and carefree nights.
Inspired by Mexican slang where “Cabrón” loosely translates to “dude,” the spirit is colourful, bold, and unapologetically playful. Smooth, slightly sweet, and lightly spicy, it makes quality agave more approachable—and more affordable—for Indian drinkers.
Available in: Goa and Maharashtra
Price: Starting at ₹1,610
3. Radico Khaitan 1965 Spirit of Victory Espresso Coffee Rum
Radico Khaitan blends nostalgia with indulgence in this bold espresso-infused dark rum. Rich notes of roasted coffee, dark chocolate, caramelised toffee, hazelnut, and brown sugar come together in a smooth, dessert-like profile.
Part of the brand’s “Spirit of Victory” series, this rum balances emotional storytelling with modern flavour preferences—perfect for those who enjoy bold, flavoured spirits without sacrificing depth.
Available in: Uttar Pradesh
Price: Starting at ₹950
4. Jigger – India’s First Ready-to-Serve Alcohol Shots
Jigger is redefining how India does shots. No mixers, no burn, no fuss—just flavour-forward, ready-to-pour alcohol shots designed for pure enjoyment.
The launch lineup includes:
- Litchi Rose (First Crush)
- Coffee Toffee (Sneaky Treat)
- Meetha Paan (Late Night)
Triple-distilled, gluten-free, and made using Himalayan water, Jigger’s 60 ml double-serve packs are as convenient as they are fun. Even the new alcohol launches in india, it’s bottle design celebrates Indian fashion and jewellery, making it a true desi RTD moment.
Available in: Himachal Pradesh and Uttarakhand
Price: Starting at ₹1,670
5. Glenmorangie Original 12 Years Old
Glenmorangie has elevated its iconic 10-year-old expression with this new 12-year-old Original. Extra ageing brings deeper complexity, creamier texture, and enhanced notes of orange, honey, peach, vanilla, and oak.
Silky, refined, and beautifully balanced, this whisky feels like a familiar favourite—only better.
Available in: Delhi and Mumbai
Price: Starting at ₹5,190
6. Glacir Premium Vodka
Sourced from Russia’s Lake Baikal—home to some of the purest freshwater on Earth—Glacir Premium Vodka delivers classic clarity and smoothness without an inflated luxury price.
Triple-distilled, charcoal-filtered, and bottled at origin, Glacir offers subtle grain sweetness and a clean finish. Ardent Alcobev’s vision is simple: and this new alcohol launches in india bring authentic global spirits to Indian consumers at accessible prices—and Glacir fits that promise perfectly.
Available in: Maharashtra and Mumbai region
Price: Starting at ₹1,900
7. Chivas Regal Crystalgold
Chivas Regal Crystalgold is one of the most innovative whisky-adjacent launches of the year. Using a pioneering filtration technique, aged whisky is transformed into a crystal-clear spirit—without losing its depth or character.
Smooth, versatile, and visually striking, it’s designed for cocktails, spritzes, and modern serves. Launched globally with F1 star Charles Leclerc, Crystalgold brings a fresh, contemporary lens to classic whisky craftsmanship.
8. TERAI India Craft Vodka
TERAI India Craft Vodka stands out with a story as unique as its filtration. Produced by Globus Spirits, it is the world’s first vodka filtered through amethyst crystals, resulting in an exceptionally smooth and lively mouthfeel.
Made using locally sourced rice and crafted grain-to-glass at the brand’s Behror distillery in Rajasthan, TERAI celebrates Indian ingredients with global innovation—This new alcohol launches in india making it a true homegrown premium.
Available in: Jaipur and Udaipur
Price: Starting at ₹2,245
9. Licor 43
One of the world’s most loved liqueurs has finally arrived in India. Licor 43, Spain’s iconic golden liqueur made from a secret blend of 43 botanicals, spices, and citrus fruits, is now available thanks to Monika Alcobev.
Alongside Licor 43 Original, Indian consumers can also experience indulgent variants like Licor 43 Chocolate and Licor 43 Crème Brûlée. The launch also introduces popular global serves such as the Mini Beer shot and Carajillo 43, an espresso-based cocktail beloved in Spain and Mexico.
Available in: Goa and Mumbai
10. Madhvan
After the success of Soorahi, Uppal Brewers & Distillers returns with Madhvan, a premium blended whisky combining Indian grain spirits with fine Scotch malt whisky.
The name “Madhvan” translates to nectar of the forest, and the whisky is crafted for young, ambitious drinkers who value individuality, style, and modern identity. Approachable yet premium, it’s designed for everyday celebrations.
Available in: Delhi and Punjab
Price: Starting at ₹990
With these bold new alcohol launches, India’s drinking culture has never felt more dynamic. From experimental whiskies and innovative vodkas to playful shots and globally iconic liqueurs, 2025 is all about variety, accessibility, and storytelling in a bottle.
If you enjoy discovering what’s new, now is the perfect time to explore—and sip—India’s evolving spirits scene.
FAQs About New Alcohol Launches In India
Q1. What are the best new alcohol launches in India in 2025?
Some of the top launches include DŌAAB Expression 02, Glenmorangie Original 12 Years, TERAI India Craft Vodka, Chivas Regal Crystalgold, and Licor 43.
Q2. Are there affordable new alcohol options in India this year?
Yes. Brands like Madhvan, Cabrón Destilado de Agave, and Radico 1965 Espresso Coffee Rum offer premium experiences at accessible prices.
Q3. Which new Indian whisky should collectors try?
DŌAAB Expression 02 is a standout for collectors due to its Mizunara oak maturation and limited availability.
Q4. Are ready-to-drink alcohol shots available in India now?
Yes. Jigger has launched India’s first ready-to-serve alcohol shots in select states.
