Pernod Ricard India has officially expanded its presence in the fast-growing affordable premium segment by launching five new made-in-India spirits under the Seagram’s Xclamat!on series. Each bottle is priced around ₹800, making this range accessible to a wide set of rising young consumers. The new lineup is tailored for India’s 26–35 age group, a demographic … Read more
Blue Ocean Beverages has once again pushed the boundaries of India’s premium spirits market with the launch of Kama Kaapi Rum, a unique fusion of rich Indian coffee and premium rum. Designed for both domestic and international audiences, this innovative spirit reflects India’s growing prominence in the global craft beverage landscape while catering to the … Read more
Grover Vineyards, one of India’s leading names in premium wines and beverages, has introduced its latest innovation — Misfit sparkling cocktail ready-to-drink (RTD) range. The launch in Karnataka marks the brand’s entry into the fast-growing RTD cocktails category, catering to evolving consumer preferences for convenient yet premium-quality drinks. The introduction of Misfit is a significant … Read more
The worlds of fine whisky and high-performance racing have merged in spectacular style with the launch of the Glenfiddich 16 Year Old Aston Martin F1 Edition. This limited-edition single malt Scotch whisky is the result of a collaboration between Glenfiddich, one of Scotland’s most celebrated distilleries, and the Aston Martin Formula One Team, a brand … Read more
India’s liquor industry has reached a new milestone with the introduction of Hudka Vodka, the nation’s first vodka crafted in the Himalayas. Launched by Himmaleh Spirits, Hudka combines authenticity, cultural heritage, and modern craftsmanship to deliver a premium drinking experience that is proudly Indian yet globally competitive. This unique spirit represents the purity of Himalayan … Read more
Discover 3 bold new Smirnoff vodka flavours inspired by Indian fruits and spices. These exciting desi blends are set to dominate 2025 party menus! In a bold move that’s thrilling cocktail lovers across India, Smirnoff has launched three new vodka flavours inspired by iconic Indian tastes. Designed to appeal to the country’s ever-evolving youth, these … Read more
Globus Spirits has dropped a bold new player into India’s premium drinks market — TERAI Craft Vodka, billed as the world’s first vodka filtered through amethyst crystals. The launch signals a strong move toward innovation, luxury positioning, and craft identity in India’s spirits space. What Makes TERAI Craft Vodka So Special? Globus Spirits frames this … Read more
Johnnie Walker is a name synonymous with quality, heritage, and craftsmanship in the world of Scotch whisky. Among its distinguished range of blended Scotch whiskies, a new and intriguing variant has emerged—the Johnnie Walker Black Ruby Blended Scotch Whisky. This exceptional blend is a luxurious extension of the iconic Johnnie Walker Black Label, offering a rich, … Read more
Khukri Rum, one of Nepal’s most iconic spirits, has officially entered the Indian market, bringing with it a legacy of tradition, craftsmanship, and rich flavor. Known for its smoothness and authenticity, Khukri Rum is all set to captivate the palates of Indian rum enthusiasts, promising a new experience for those seeking something unique in the … Read more
Johnnie Walker is one of the most renowned names in the world of Scotch whisky, with its iconicBeyond Blue Label often considered the pinnacle of luxury. However, the brand has released several ultra-premium expressions that far surpass Beyond Blue Label in both rarity and price. These exclusive bottles showcase the craftsmanship and heritage of Johnnie … Read more