Pernod Ricard India has officially expanded its presence in the fast-growing affordable premium segment by launching five new made-in-India spirits under the Seagram’s Xclamat!on series. Each bottle is priced around ₹800, making this range accessible to a wide set of rising young consumers. The new lineup is tailored for India’s 26–35 age group, a demographic … Read more
Luxury doesn’t always wear a high price tag — sometimes, it pours gently into a glass of Scotch under $60.In 2025, the world’s most celebrated blends are proving that craftsmanship, heritage, and exceptional flavor can coexist beautifully with affordability. The Madeera team has handpicked five award-winning Scotch whiskies that capture the soul of refinement without … Read more
Many people believe that having a drink or two on the weekend is perfectly fine. But new research shows that even occasional drinking can harm your body — especially your liver, metabolism, and brain. According to experts, “moderate drinking” isn’t always safe. Even small, consistent amounts of alcohol can cause hidden damage over time. 1. … Read more
Blue Ocean Beverages has once again pushed the boundaries of India’s premium spirits market with the launch of Kama Kaapi Rum, a unique fusion of rich Indian coffee and premium rum. Designed for both domestic and international audiences, this innovative spirit reflects India’s growing prominence in the global craft beverage landscape while catering to the … Read more
Carlsberg India, one of the leading beer manufacturers in the country, has announced a massive ₹1,250 crore investment plan spread over the next three years. The Danish beer giant aims to strengthen its presence in India through capacity expansion, new breweries, and product innovation — signaling a renewed commitment to the fast-growing Indian alcoholic beverages … Read more
Nestled in the rolling countryside of The Netherlands, BUS Single Malt is capturing attention with its bold ambitions and promising quality. Crafted at De Heische Hoeve farm-distillery, BUS isn’t just about whisky — it’s a full experience: a working farm, wedding venue, hotel, and tasting center all rolled into one. But behind the charm lies … Read more
Grover Vineyards, one of India’s leading names in premium wines and beverages, has introduced its latest innovation — Misfit sparkling cocktail ready-to-drink (RTD) range. The launch in Karnataka marks the brand’s entry into the fast-growing RTD cocktails category, catering to evolving consumer preferences for convenient yet premium-quality drinks. The introduction of Misfit is a significant … Read more
It’s not obnoxious to ask what your server recommends, but in terms of Drink Etiquette it is a bit rude to then ignore their advice. It’s one thing to order what you like if the server makes a few recommendations unprompted, but if you ask for their advice, it’s sort of odd not to take … Read more
Discover 5 ultimate whisky cocktails to enjoy this monsoon season. From smoky to citrusy blends, these easy and refreshing whisky cocktails are perfect for cozy rainy evenings. While chilled drinks are popular in summer, warm whisky-based cocktails provide a flavorful alternative during monsoon gatherings. Served above room temperature, they enhance complexity and can complement bitter, … Read more
someone who loves whisky with character, story, and depth, Springbank ODD Cask #419 isn’t just another bottle—it’s an experience. From its cheeky origin to its powerful flavour profile, this whisky delivers the kind of personality you don’t forget. The Story Behind ODD It all started in 2008, when Springbank was criticised by a rival distiller … Read more