For more than 150 years, Jack Daniel’s has been a name synonymous with classic Tennessee whiskey. Known for its smooth Old No. 7, and in recent years for its innovative flavoured line, the brand has continued to surprise fans with creative blends that push tradition into modern tastes. This year, the legendary distillery has unveiled something entirely new: Jack Daniel’s Tennessee Blackberry, a fruit-forward twist designed to capture both loyal whiskey drinkers and those looking for a lighter, approachable option.
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The Growing Popularity of Flavoured Whiskey
Flavoured whiskey has transformed from a niche experiment into a major global trend. Younger audiences are seeking spirits that feel fun, versatile, and mixable, while long-time whiskey drinkers enjoy having something different to add to their collections. Jack Daniel’s has played a key role in this evolution.
Their Tennessee Honey quickly became a household favourite, offering smooth sweetness that appealed to nearly everyone. Tennessee Fire brought bold cinnamon spice to the mix, while Tennessee Apple introduced crisp, tart fruitiness. Now, Tennessee Blackberry joins this family, filling an exciting new space in the flavoured whiskey lineup.
What Sets Jack Daniel’s Tennessee Blackberry Apart
Jack Daniel’s Tennessee Blackberry starts with the brand’s classic Tennessee Whiskey as its base, then layers in natural blackberry essence. The result is a drink that balances familiar whiskey notes—oak, vanilla, caramel—with the vibrant, juicy sweetness of ripe blackberries.
The aroma is inviting, with hints of dark fruit alongside the signature Jack character. On the palate, it opens with smooth sweetness, followed by a subtle tartness, and finishes with the warmth of Tennessee Whiskey. It’s approachable yet complex enough to keep experienced drinkers intrigued.

How to Enjoy Tennessee Blackberry
One of the reasons Jack Daniel’s flavoured line has gained such a following is its versatility, and Tennessee Blackberry is no exception.
- Neat or on the rocks: For a pure taste of blackberry balanced with whiskey character.
- With lemonade or soda: A refreshing combination that works perfectly for summer gatherings.
- Cocktails: Bartenders are already experimenting with Tennessee Blackberry in highballs, spritzes, and even dessert-style cocktails.
Its adaptability makes it just as suitable for casual drinkers as it is for whiskey enthusiasts who enjoy experimenting with new flavours.
A Natural Extension
Tennessee Blackberry doesn’t replace the classics—it expands on them. Honey, Fire, and Apple each introduced something unique to the market, and now Blackberry brings a rich fruit profile that feels both modern and timeless.
This launch is a reminder that while Jack Daniel’s is deeply rooted in tradition, the brand isn’t afraid to innovate. By blending classic craftsmanship with new flavour experiences, Jack Daniel’s has positioned itself at the forefront of whiskey’s future.

Why This Launch Matters
For whiskey drinkers, Tennessee Blackberry is more than just another flavour. It reflects a larger movement in the spirits industry toward variety, accessibility, and creativity. It shows how heritage brands can evolve while staying true to their identity.
With this release, Jack Daniel’s has created a drink that can be enjoyed at a backyard barbecue, a cocktail bar, or a quiet evening at home. It is approachable, versatile, and unmistakably Jack Daniel’s. This balance between innovation and authenticity is what makes Tennessee Blackberry such a significant launch in 2025. It doesn’t just cater to seasoned whiskey enthusiasts, but also opens the door for newcomers who might have been hesitant to try traditional whiskey.
A Must-Try for 2025
If you enjoy flavoured whiskeys or simply want to explore something new, Jack Daniel’s Tennessee Blackberry deserves a place on your shelf. It captures the essence of ripe blackberries without losing the depth and warmth of traditional Tennessee Whiskey. This dual appeal makes it perfect for casual sipping as well as adventurous mixology.
As Jack Daniel’s continues to lead the flavoured whiskey movement, this new launch feels like the perfect blend of heritage and innovation. Tennessee Blackberry is not just a drink—it’s an experience, one that bridges the gap between tradition and modern taste. With its smooth finish, fruit-forward aroma, and versatile character, it has the potential to become a staple in gatherings and celebrations across the globe.
For 2025 and beyond, this release signals that Jack Daniel’s isn’t just following trends—it’s setting them. Tennessee Blackberry is likely to influence how other distilleries approach flavoured spirits, proving that even the most iconic brands can reinvent themselves while keeping their legacy intact.
Frequently Asked Questions about Jack Daniel’s Tennessee Blackberry
Q1. What is Jack Daniel’s Tennessee Blackberry?
Jack Daniel’s Tennessee Blackberry is a new flavoured whiskey introduced by the Jack Daniel Distillery in 2025. It combines the smooth character of classic Tennessee Whiskey with the natural sweetness and tartness of ripe blackberries.
Q2. Is Jack Daniel’s Tennessee Blackberry a limited edition?
As of now, Jack Daniel’s Tennessee Blackberry has been launched as part of the brand’s flavoured lineup. Availability may vary depending on region and market demand, but it is expected to be widely distributed like Tennessee Honey, Fire, and Apple.
Q3. How strong is Jack Daniel’s Tennessee Blackberry?
Jack Daniel’s Tennessee Blackberry typically has a similar alcohol content to other flavoured whiskeys from the brand, around 35% ABV (alcohol by volume), making it smooth and approachable for both neat sipping and mixing.
Q4. What is the best way to drink Jack Daniel’s Tennessee Blackberry?
It can be enjoyed neat, on the rocks, or mixed into cocktails. Popular pairings include lemonade, soda, and ginger ale, but it also works well in creative cocktails like spritzes, highballs, and dessert-style drinks.
Q5. How does Tennessee Blackberry compare to Jack Daniel’s Tennessee Honey or Fire?
While Tennessee Honey offers smooth sweetness and Tennessee Fire delivers bold spice, Tennessee Blackberry provides a fruity, refreshing twist. It’s designed for those who enjoy lighter, fruit-forward flavours without losing the depth of whiskey.
Stay tuned for more updates on the latest whiskey releases, reviews, and flavour trends. Cheers to discovering bold new tastes while appreciating timeless traditions.